Privacy Policy

1. Who We Are

This Privacy Policy explains how K Trend LLC-FZ, trading as Love Drama (“Love Drama”, “we”, “us” or “our”), processes personal data when you use our website, mobile applications and related services, including viewing content, maintaining an account and purchasing subscriptions or other digital services (the “Service”).

K Trend LLC-FZ is the controller of the personal data processed for the purposes described in this Policy.

Address: Business Center 1, M Floor, The Meydan Hotel, Nad Al Sheba, Dubai, United Arab Emirates. Privacy contact: privacy@ktrend.ae.

Data protection officer and representatives: Zhibek Narikbaeva

This Policy provides information about our processing activities. Using the Service or accepting our Terms and Conditions does not constitute consent to processing for which separate consent is required.

2. Personal Data We Collect

2.1. Information Received Through Third-Party Sign-In

You sign in to Love Drama through supported third-party platforms, such as Google or Apple. Depending on the platform and your settings, we receive only:

• your name or display name,
• email address, and
• profile image, including your personal photograph where you use it as your profile image.

Not every sign-in provider supplies all these details. We do not receive the password to your account with the sign-in provider.

We use this information to establish and maintain your Love Drama account, display your profile, identify your account when handling support requests and send necessary service communications.

You cannot manually edit these details in your Love Drama profile. You may change the original information through the relevant sign-in provider, although changes may not automatically appear in Love Drama.

To request correction or deletion of information held by Love Drama, contact privacy@ktrend.ae. The absence of an in-app editing function does not restrict your data protection rights.

We do not use your profile photograph for facial recognition, biometric identification or the inference of your age, gender or interests.

2.2. Service Usage Information

We collect information about your use of the Service, including app launches and sessions; screens and features used; navigation events; searches and search queries; content interactions; content or episode identifiers; episodes started or unlocked; paywall interactions; subscription and purchase events; advertising impressions and interactions; timestamps and session duration; access to purchased features; Service availability and technical interaction logs.

Information needed to deliver content, maintain playback progress, provide purchased access and protect the Service is distinguished from information processed for optional analytics or advertising where applicable.

2.3. Technical Information

We collect technical information such as device type and model; operating system and version; app version; language and locale; IP address; device, installation, app-instance, push notification and session identifiers; network and technical information regarding the errors; crash information and device state; advertising attribution identifiers.

Where permitted by applicable law and your settings, analytics and advertising functions may also collect app-instance identifiers, analytics identifiers and device advertising identifiers.

Your approximate location, such as your country or city, may be inferred from your IP address.

2.4. Purchases and Subscriptions

We process information about subscriptions and other digital purchases, including subscription status; product and plan information; transaction ID; product ID; purchase date; price and currency; country; store through which the purchase was made.

For purchases made through the Apple App Store or Google Play, the relevant store processes your payment credentials. We use transaction information and purchase confirmations to provide and restore access, administer purchases and address payment-related enquiries.

2.5. Communications and Privacy Choices

When you contact us, we collect your contact details, the content of your message and information needed to address your enquiry.

We also record your privacy choices, including consent, withdrawal of consent and opt-out requests, together with relevant timestamps and the version of the notice presented to you.

2.6. Demographic and Interest Information

We receive aggregated demographic and interest reports from Google Analytics as described in Section 4. These are separate from the profile information received through third-party sign-in.

3. How and Why We Use Personal Data

We process personal data for the following purposes and on the applicable legal bases.

Providing the Service. We use account, usage, technical and transaction information to enable sign-in, deliver content, maintain playback progress, provide purchased services, administer subscriptions and respond to service-related enquiries. Where processing is necessary to perform our contract with you or take steps you request before entering into a contract, we rely on that basis.

Security, fraud prevention and protection of rights. We use relevant account, technical, usage and transaction information to protect the Service, investigate incidents, prevent misuse and refund abuse, resolve disputes and establish or defend legal claims. Where permitted, we rely on our legitimate interests in operating a secure service and protecting our rights, subject to your interests and fundamental rights.

Legal compliance. We retain and process information needed to comply with applicable accounting, record-keeping and other legal requirements. We rely on a legal obligation where that basis is recognised under the applicable data protection law.

Analytics and audience research. We analyse Service usage, content preferences and audience composition to improve the Service and plan our catalogue. We rely on consent where required. Otherwise, where legally permitted, we rely on our legitimate interests in understanding and improving the Service, subject to applicable safeguards and objection rights.

Advertising measurement and personalisation. We use permitted technical identifiers, campaign information and interaction events to identify sources of installations and purchases, measure campaigns and, where enabled, select advertising audiences and personalise advertising. We obtain consent where required; otherwise, we rely on a lawful basis permitted by applicable law and provide the applicable opt-out rights.

Communications. We send service messages necessary to administer your account and purchases. Marketing communications are treated separately: we obtain consent where required and provide an unsubscribe or other opt-out mechanism.

We rely on legitimate interests only where that basis is available and its legal conditions are met. Where the applicable law requires consent instead, we obtain consent before the relevant processing. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

If you do not provide information necessary for account access or a requested purchase, we may be unable to provide the corresponding feature or service. Optional analytics and advertising are not conditions of access to purchased content.

4. Google Analytics Demographic Reporting

We use Google Analytics to obtain aggregated reports about

• user age,
• gender and
• available interest categories.

Google derives this information from advertising identifiers and related signals, including Google signals where enabled, subject to users’ settings, permissions and consent. Although the reports are aggregated, the underlying collection may involve personal data.

We use these reports to understand audience and viewing preferences, improve the Service, plan content acquisition, production and market-specific catalogues, plan and evaluate marketing, and provide non-identifying, aggregated audience statistics to partners.

For users in the EEA, the United Kingdom and Switzerland, we enable the relevant demographic collection only after obtaining the required consent. You can withdraw consent as described in Section 6.

5. SDKs, Cookies and Similar Technologies

We use third-party software development kits (“SDKs”) in our applications and cookies or similar technologies on our website. These technologies may collect information directly from your device or receive information through integrations with our systems.

The data processed depend on the platform, enabled functions and your privacy choices.

Using a particular SDK does not mean that all its functions are enabled for every user. Functions necessary to confirm purchases and provide subscription access are distinguished from optional analytics, advertising measurement and personalisation.

We do not provide sign-in names, email addresses or profile photographs to advertising partners for audience matching under the processing described in this Policy. We do not include such information in Google Analytics event parameters; Google’s rules prohibit sending information that Google could recognise as directly identifying an individual through those analytics fields.

6. Consent and Privacy Choices

6.1. When We Request Consent

We request consent and display consent screens where required by the laws applicable to the processing or by mandatory platform requirements, rather than applying the same opt-in screen to all users by default.

Applicable requirements may depend on the processing activity, your location and the laws applicable to Love Drama.

Where prior consent is required, the relevant optional collection, device access and data sharing remain disabled until you consent. Where consent is not required, we still provide the necessary information, rely on a lawful basis and respect applicable opt-out rights.

6.2. Separate Purposes

Where required by applicable law or mandatory platform requirements, we obtain your consent before enabling optional Service analytics, advertising measurement or personalised advertising. We provide separate choices for distinct processing purposes where required. The consent choices presented may vary depending on the applicable requirements and the features enabled. You may refuse optional processing or withdraw your consent at any time through Privacy Settings.

Optional purposes are not pre-selected where opt-in consent is required. Consent to one purpose does not automatically authorise another. In particular, consent to demographic reporting is not treated as consent to personalised advertising.

6.3. Changing Your Choices

You can reject optional processing or withdraw consent by contacting privacy@ktrend.ae.

Rejecting marketing communications, optional analytics, demographic reporting or personalised advertising does not prevent you from using the Service’s essential functions or accessing purchased content. It may affect advertising personalisation or related optional features.

Withdrawal stops future processing that depends on the withdrawn consent. Information that must be retained on an independent lawful basis, such as required transaction records, may be retained solely for that purpose.

6.4. Platform and Device Settings

We communicate your consent choices to each provider and limit the relevant processing accordingly. Consent Mode does not itself obtain your consent or replace our responsibility to do so.

Where Apple’s App Tracking Transparency requirements apply, we request the relevant system permission. A choice made within Love Drama does not override a refusal expressed through Apple’s permission controls.

You may also use available browser, device and third-party account settings to manage cookies, advertising identifiers and advertising personalisation. These controls supplement, rather than replace, the privacy choices available through Love Drama.

Push notifications are subject to the notification permission controls of your device and the notification settings available in the Service. You may disable push notifications at any time through the settings of the Service or your device settings. Disabling push notifications does not prevent us from sending necessary service communications through other available channels.

7. Who We Share Personal Data With

We disclose personal data only as needed for the purposes described in this Policy and subject to applicable legal requirements.

Service providers. Providers supporting hosting, technical operations, customer support, purchases, subscriptions and other Service functions may process relevant information on our behalf under appropriate contractual restrictions.

Analytics and advertising partners. The providers identified in Section 5 receive information within the scope of the enabled functions, applicable legal bases and your choices. Depending on the activity, a provider may act as our processor or as an independent or joint controller. Where a provider determines its own processing purposes, its applicable privacy information also applies.

Sign-in providers and app stores. We exchange information necessary for authentication, purchase verification, restoring access and handling relevant refunds or payment disputes.

Professional advisers and competent authorities. We may disclose necessary information to obtain professional advice, comply with lawful obligations or requests, or establish, exercise or defend legal claims.

Messaging service providers. We use Pushwoosh to deliver and manage push notifications and related delivery and engagement statistics. Pushwoosh processes relevant device, notification and interaction information on our behalf and in accordance with our instructions and applicable contractual restrictions.

Business transaction participants. Necessary information may be disclosed in connection with a merger, reorganisation or sale of all or part of our business, subject to appropriate confidentiality and data protection safeguards.

We provide content partners and other business partners with audience statistics in aggregated form that does not reasonably allow individual users to be identified.

Where applicable law requires separate consent before disclosing information linking an identifiable user to particular video content viewed, we obtain that consent before disclosure. General acceptance of this Policy is not treated as such consent.

8. International Data Transfers

Your personal data may be processed in the United Arab Emirates and respective SDK territories, where data protection laws may differ from those in your country.

Where required by applicable law, we rely on applicable adequacy decisions or on appropriate safeguards, including the European Commission’s Standard Contractual Clauses, with applicable UK and Swiss adaptations, incorporated into the relevant providers’ standard data protection terms. You may request details or a copy of the relevant safeguards by contacting privacy@ktrend.ae.

9. How Long We Keep Personal Data

We retain personal data only for as long as needed for the relevant purpose, taking account of applicable legal obligations, dispute-resolution needs and limitation periods.

When information is no longer required, we delete it or irreversibly anonymise it where applicable. Information remaining in backups is protected from ordinary use pending deletion or overwrite.

We may retain genuinely anonymous, aggregated statistics and analytical data derived from personal information that can no longer be linked to an identifiable person.

10. Your Rights

Depending on the applicable law and the circumstances, you may have rights to access and obtain a copy of your personal data, correct inaccurate information, request deletion, restrict processing, receive data in a portable format, object to certain processing and withdraw consent.

You may object to processing for direct marketing at any time. Where processing is based on legitimate interests, you may also object on grounds relating to your particular situation.

You may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects. We do not use the demographic reporting described in Section 4 to make such decisions about you.

To exercise your rights, contact privacy@ktrend.ae. We may request proportionate information needed to verify your identity.

The inability to edit information directly in your Love Drama profile does not limit your right to request correction.

We respond within the period required by applicable law. For requests governed by the GDPR, the usual period is one month; where a permitted extension is necessary, we explain the reasons within that period.

Additional Rights Under Applicable US State Laws

Where an applicable US state privacy law covers our processing, you may also have the right to opt out of the sale of personal data, sharing for cross-context behavioural advertising, targeted advertising or certain profiling activities.

Disclosing device identifiers, advertising identifiers or interaction events to advertising partners may constitute a “sale” or “sharing” under such laws, even where no money is exchanged. You may exercise the applicable opt-out rights by contacting privacy@ktrend.ae. We honour legally recognised universal opt-out signals, including Global Privacy Control, where required.

Where applicable, you may use an authorised agent to submit a request and appeal a decision on your request. Contact privacy@ktrend.ae for the relevant procedure.

We do not unlawfully discriminate against you for exercising your privacy rights.

11. Children and Teenagers

The Service is not intended for children under 13. Where applicable law imposes a higher minimum age or requires parental or guardian authorisation, those requirements apply.

For minors permitted to use the Service, we apply the additional restrictions required by law concerning consent, advertising profiling and disclosure to advertising partners.

If we learn that a child’s personal data have been collected contrary to applicable requirements, we take steps to stop the relevant processing and delete the information unless a lawful retention requirement applies.

Parents and guardians may contact us at privacy@ktrend.ae.

12. Data Security

We use technical and organisational measures appropriate to the nature of the personal data and the risks involved, including access restrictions and measures to protect information during transmission and storage.

Access is limited to persons who need it for the relevant tasks.

No system can eliminate all security risks. Where a security incident requires notification to individuals or authorities, we provide the notifications required by applicable law.

13. Changes to This Policy

We may update this Policy to reflect changes to the Service, our processing activities or applicable requirements.

We publish the current version with its effective date and provide appropriate notice of material changes.

Where a change introduces processing that requires consent, we obtain that consent before commencing the relevant processing. Continued use of the Service does not replace any required consent.

For questions about this Policy or our handling of personal data, contact privacy@ktrend.ae.